1. Our mission
ChayanKart exists to make buying decisions in India easier. Most affiliate review sites publish only what they're paid to push, hide their methodology, and never disclose what they considered and rejected. We do the opposite: we publish the scoring formula, we publish the rejections, and we earn through standard affiliate commissions whose rate has zero influence on rank.
2. Editorial independence
No brand, retailer, or distributor has ever paid ChayanKart to include, reject, score, copy-approve, schedule, or promote a product. The editorial team has zero authority to adjust scores in exchange for placement. Affiliate revenue is collected post-purchase from the destination marketplace — the commission rate is identical regardless of which product within a category we rank #1, so there is no economic incentive to favour one brand over another.
This is enforced structurally: the team that researches products and the team that runs affiliate links are separate functions, and Research Desk sign-off is required before any guide goes live.
3. How we research products
Every buying guide passes through nine steps before publication:
- Market research — survey listings across Amazon, Flipkart, Croma, Reliance Digital, Nykaa and Nykaa Fashion to establish the candidate pool.
- Product specification analysis — extract structured specs from listing pages and brand sites; flag inconsistencies for manual verification.
- Feature comparison — score each candidate against the category-benchmark feature matrix.
- Verified customer review analysis — aggregate reviews across marketplaces, weight by review depth and authenticity signals, discount review-manipulation patterns.
- Price tracking — record current and 90-day low across all platforms; flag price-spike anomalies.
- Brand reliability assessment — pull long-term defect rates from Indian consumer forums and warranty-response patterns.
- Service network evaluation — check after-sales footprint for appliance-class categories.
- Long-term value assessment — model 3- and 5-year ownership cost where applicable (energy, consumables, warranty).
- Research Desk sign-off — independent reproduction of every Chayan Score from the documented methodology before publication.
The full process is documented on the Editorial Desk page.
4. How the Chayan Score works
The Chayan Score is a 0–100 number combining five public, weighted signals:
- Verified buyer reviews — 35%
- Feature completeness — 20%
- Brand reliability — 15%
- Cross-platform availability — 15%
- Value-for-money — 15%
The full formula, weights, version history, and calibration data are published on the methodology page — anyone with the source numbers can reproduce a score from scratch. Methodology changes are versioned and announced. Scores below 50 are not recommended and appear on the Rejection List.
5. Affiliate disclosure
ChayanKart earns through affiliate commissions when readers click a marketplace link and complete a purchase. The destination retailer pays us — readers pay nothing extra, and we never see your purchase details, payment information, or shipping address. The commission rate is identical across recommended products within a category, so we have no economic incentive to favour one over another. Full breakdown is on the affiliate disclosure page.
6. Corrections policy
If a recommendation contains a factual error — wrong spec, mislabelled price, outdated feature claim — email hello@chayankart.com and we will:
- Acknowledge receipt within 24 hours.
- Verify the issue against source data within 48 hours.
- Publish a correction within 72 hours, marked clearly at the top of the affected guide.
- Update any related Chayan Scores and re-run Research Desk sign-off if scoring is impacted.
7. Update policy
Every guide carries a "Last updated" date in the byline at the top. Update triggers:
- Automatic — guides older than 90 days flag for editor review before any new traffic is sent to them.
- Methodology version — when the Chayan Score formula or weights change, every affected guide is rescored within 30 days.
- Major product changes — new launches in a category, brand pulls a product, significant price re-positioning, or a new platform listing → guide refresh.
- Reader-flagged — corrections raised by readers (see policy 6) trigger an immediate review.
8. Contact the editorial team
Editorial questions, corrections, recommendations for new categories, or feedback on the methodology: email hello@chayankart.com or use the contact form. We respond to every legitimate editorial email within five business days.