The plain-English summary
ChayanKart earns commissions when you click an affiliate link on this site and buy a product from the linked marketplace. These commissions do not cost you anything extra. They are how we keep the site free, pay the people who write it, and avoid the need for sponsorships, paid placements, or display ads.
Commission rates from marketplaces never influence what we recommend, how we score products, or the order they appear. This is the firewall, and it's enforced by our editorial process documented on the Methodology page.
Our pledge
If a higher-commission product appears in our recommendations, it's because it scored highest on the Chayan Score — not because we earn more from it. If we ever can't say that honestly about a recommendation, we pull the article.
How we earn affiliate revenue
ChayanKart routes outbound merchant clicks through Cuelinks, an Indian affiliate-marketing aggregator. Cuelinks holds the direct affiliate relationship with each merchant; we are a Cuelinks publisher.
| Merchant | Status on ChayanKart | Cookie window |
|---|---|---|
| Croma | Live — wrapped via Cuelinks | 30 days |
| Reliance Digital | Live — wrapped via Cuelinks | 30 days |
| Nykaa | Approval pending | 7 days |
| Nykaa Fashion | Approval pending | 7 days |
| Myntra | Approval pending | 1 day |
| Ajio | Approval pending | 2 days |
| Tata Cliq / Vijay Sales | Approval pending | Varies |
| Flipkart | Approval pending | 30 minutes |
| Amazon India | Approval pending — via Cuelinks (not direct Amazon Associates) | 1 day |
When you click a "Buy on …" link on ChayanKart, your click is briefly redirected through linksredirect.com (Cuelinks's attribution layer) before landing on the merchant's product page. Your purchase price is identical whether you click our link or go to the merchant directly. ChayanKart earns a small commission only if you complete a qualifying purchase.
We are not currently an Amazon Associates direct publisher. Where Amazon links appear on ChayanKart, attribution routes through Cuelinks's relationship with Amazon India. As approvals progress, the table above will be updated.
What we do NOT participate in
- Sponsored content. No brand has ever paid ChayanKart to write, rank, or include their product. Ever.
- Paid placements. No brand can purchase a spot on a Best Under X article, the homepage, or any ranking.
- Display advertising. We do not run banner ads, video pre-rolls, native ads, or programmatic ads on ChayanKart.
- Brand partnerships. We do not partner with brands for "co-created" content, gift cards in exchange for reviews, or product samples that come with editorial expectations.
- Affiliate-link cloaking outside disclosed redirects. Every affiliate link on the site is identifiable as an affiliate link.
How affiliate links are marked
Every product link on ChayanKart that earns us a commission is marked as such. In article footnotes, in the marketplace price table, and in the disclosure notice at the bottom of every page. We do not hide affiliate relationships behind innocuous "Buy now" buttons without context.
The legal bit
ChayanKart participates in the Cuelinks publisher network as its affiliate-attribution provider. Cuelinks operates direct merchant relationships with the marketplaces listed in the table above; we are a Cuelinks publisher, not a direct affiliate of any listed merchant.
ChayanKart may receive a commission for qualifying sales made through affiliate links displayed on this site. Commission payouts are governed by each merchant's terms with Cuelinks and Cuelinks's publisher agreement with us. No commission is charged to or paid by the reader.
All product information, including pricing, is subject to change. We refresh listed prices on a rolling basis; final pricing and availability are determined by the merchant at the point of sale. If a price on ChayanKart differs from the merchant's live listing at the time you click, the merchant's live listing is authoritative.
If you suspect we've violated our own disclosure
Email the editor directly. We take editorial-integrity concerns seriously. If you have evidence of an undisclosed sponsorship, paid promotion, or commission-based ranking on ChayanKart, please contact us here and we will investigate, respond, and correct publicly if warranted.
Changes to this disclosure
If our affiliate program participation changes, this page is updated within 7 days. The "Last reviewed" date at the top reflects the most recent update. Significant changes are logged in our changelog (coming soon).